Semiotic OR discourse analysis of a magazine advertisement OR TV Essay

Semiotic OR discourse analysis of a magazine advertisement OR TV advertisement - Essay Example Semiotic OR discourse analysis of a magazine advertisement OR TV advertisement It can develop ergonomic design in circumstances where it is vital to make certain that individuals can work together more efficiently with their surroundings, whether it is on a big magnitude, as in structural design, or on a small extent, for instance, the arrangement of images and colours in images. Semiotic Analysis of the Dark Knight’s Advertisement This advertisement has the villain of the movie, rather than the hero. The viewers can easily recognize the Joker through his trademarks - his dark trench coat, the bright red lipstick, his mystifying and concealed face, the worn hang gloves, plus his seaweed green hair. However, the most prominent indicator that this is the Joker is that he has shown scribbling his catchphrase, â€Å"Why So Serious?† in the advertisement. By further exploring the picture, one gets the impression that he is inside or around the city. It is quite a dull day, with immense fog that makes visibility difficult. The townscape in the backdrop is hardly noticeable, and it appears to be very far away. The focus drops directly on the Joker himself. His body posture as well as the position of his fingers appears disorderly and strange. The smile that he is drawing with the red paint - or maybe blood - connotes that the Joker might not be a completely normal person. The fog in the image is an apparent indicator. It smudges and alters the vision, making it tougher to make out something or to recognize somebody (Leeuwen & Jawet, p. 94). The fog in the advertisement is a sign of the Joker’s lack of identity. Despite the fact that the fog is helpful in bringing the Joker into focus, it also helps in smudging his facial features, as well as a great deal of his coat. It makes the Joker appears as if he is a part of the fog; and as a result, the indicator draws attention to the reality that the Joker lacks identity. Advertisers use fog to highlight another point, which is gloominess. The shadowy, grumpy colours along with the fog bordering the image imply that it is a dull and murky situation (Mitry, p. 104). This is rather simple to observe. The gloominess itself is the sign of the personality of the Joker. There is a murkiness that encloses him, a sense of malevolence. Exactly similar to the time when something does not look correct on a dull day, something does not look normal with the Joker. It can be assumed that the gloominess itself is a representation for the Joker. The dull shade of blue in addition to foggy depiction is a sign of a threatening feeling of trouble (Lacey, p. 72). This is mainly because of the connotation of the â€Å"shower scene† that has publicized in various horror movies showing a barely visible hand behind the shower curtain or fogged glass surrounded by the mist. At some point, the picture of the Joker standing there connotes that he is in fact waiting outside a window, or even in your own house. He seems to be a psychopath who has been coming up for you. Another in dicator in this advertisement is the utilization of the Joker’s hands. His fingers are crooked and twisted. This depicts two things. First, he is not totally in control of his personal behaviour. This is a representation that he is psychological instable. Secondly, it reveals that he is suspicious as well as unreliable. It seems that his hands as well as fingers