Brand Impact and Popular Culture Essay Example | Topics and Well Written Essays - 1500 words

Brand Impact and Popular Culture - Essay Example This paper illustrates that Matthew McConaughey is an American actor well known for his role in films like Dazed and Confused  (1993), Amistad  (1997), and Failure to Launch (2006). In recent years, McConaughey has featured in small, independent films and has featured in some exigent roles. Toyota Corolla was launched in 1966 primarily as a family car. It was positioned as a progressive and friendly vehicle. The newest version of the Corolla is focused on providing an instantaneous good feeling to the customer. There is a picture of a sleek, attractive Toyota Corolla zooming along the river side on the first slide of the theme board. The photograph of a smiling, friendly brand endorser on the same slide is used to encode the feeling of goodness. The Brand Typology model suggests that brands can be classified into eight categories namely Clean Slates, Weak Brands, Little Tigers, Defenders, Olympic, Classic, Specialist and Fading Stars by analyzing their momentum and familiarity in the marketplace. Olympic brands are illustrious and have a large customer base. These brands are usually the talk of the town and serve as benchmarks for other brands. At present Toyota Corolla is an Olympic brand. The car was launched in 1966 and is now pegged as the ‘World’s Most Popular Car’. The Japanese company has manufactured more than 40 million Toyota Corolla cars since its launch. The model is sold in more than 150 countries and regions around the world. McConaughey too is recognized worldwide. The experienced actor has staged a remarkable mid-career comeback and his popularity has increased tremendously in recent times. Good looks, humility, and award-winning performances have made McConaughey an admirable person.